Get In. Get Out.
State Street Global Advisors
How do you say “Invest with State Street’s DIA Index fund, the only liquid ETF that tracks the Dow Jones” in a way that doesn’t make your audience want to punch their computer screen?
Metaphors. Because whether it’s your life savings or a marriage proposal, you have to make sure you have an easy way out if things go south.
Agency: McCann NY
Role: Copywriter
Team:
Gene Campanelli & Tom Greenwood (GCD)
Courtney Inge & Andy Verderosa (CD)
Megan Weber (AD)