Thoughts and Prayers
March For Our Lives
After one of the deadliest school shootings in US history, the students of Parkland organized one of the biggest student-led protests since Vietnam. But 4 years passed, shootings still happened and all they ever got were empty promises and plenty of “Thoughts and Prayers”.
What they needed to do was something Congress couldn’t ignore.
Awards & Recognition: Cannes Shortlist X2, Campaign US Big Awards Shortlist X2 & Honorable Mention, Anthem Awards Gold, Epica Awards Silver & Shortlist, Gerety Awards Bronze, London International Awards Shortlist X2, #20 on AdAge’s 30 Best Ads of 2022
The Film
Our goal on social:
Go viral.
Use that virality to get people to go to MarchForOurLives.com and sign a petition demanding Senator Schumer to bring universal background checks to the Senate floor.
Web & Social
Case Study
Agency: McCann NY
Role: Copywriter
Team:
Ethan Schmidt & Pebble Goh (GCD)
Ryan Barrett & Reto Oetterli (CD)
Megan Weber (AD)